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Surviving, Pivoting, and Thriving in the New Normal

  • 07/17/2020
  • 10:00 AM - 11:00 AM



You can’t operate your business the same way and expect the same results. Unfortunately, there is nothing normal about the current global situation. You have two choices: panic or pivot. There is always an opportunity in a disaster if you are willing to be flexible and find the fit between your business model and what your clients and customers need from you now. This webcast will review a new approach to strategic planning that focuses on positive thinking, creativity, and agility.

Learning Objectives:

  • Define solutions-based strategic planning
  • Identify tools to analyze your current business environment
  • Recall questions to brainstorm new products and services
  • Recognize the key elements of a one-page strategic plan

Topics Discussed:

  • Business model pivots
  • Strategic planning
  • Positive thinking
  • Creativity
  • Agility

Designed For: Business owners, Firm owners, Managing partners

Level: Basic

Instructor: Jennifer Elder

Developer: AICPA

CPE Credits: 1

Area of Study: Business Management & Organization 1                                                                  

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